The NOTEbook — Q&A

As you sip your morning coffee in bed, you catch a hint of your partner’s cologne as he dresses for the day - and your heart skips a beat. Your tummy growls as you pass a bakery, picking up the unmistakable fragrance of warm, freshly baked bread. As your coworker walks by your office, you can’t help but ask, “what is that gorgeous perfume she has on today?” These experiences are all the result of an important component of scent: sillage - and if you’ve never heard of it before (or have no clue how to pronounce it), don’t worry!...

It's morning. You’re ready to take on the day with a hot cup of coffee and your favorite creamer. You reach into the fridge to pull out your morning essentials: that decadent caramel elixir of life that makes your coffee cup sing...and your signature scent. No, really! Storing your perfume in a cool place like your refrigerator can be a great way to make it last longer. In fact, there are lots of ways that you can make your fragrance last longer through smarter perfume use and storage. Just like all of your other cosmetics and skin care favorites, perfume...

Perfumes are all about timing and chemistry; the ebb and flow of how they lay on your skin and evaporate into the air as time goes on. In most fragrances, you’ll find that your signature scent offers three levels that you can sense as you smell it on your skin. With each passing hour, notes will rise to the surface and say hello! A well-crafted, nonlinear, fragrance should ebb and flow on your skin. It should smell differently at different times but still remain cohesive. Perfumery mimics that of a song, using “notes” to represent each layer of the perfume...