Our Story
Scent is personal. We think fragrance should be, too.
Noteology began with a fascination: Why can something we smell change the way we feel?
A familiar aroma can bring back a memory you haven't thought about in years. A fragrance can make you feel energized, comforted, confident or completely transported. And the same scent can mean something entirely different to two different people.
That connection between scent, emotion and memory has fascinated us since 2013.
It's also the idea behind everything we do at Noteology.
Because fragrance isn't just about what smells good. It's about what smells good to you—and how it makes you feel.
From Psychology to Perfumery
Noteology's story begins with our founder and psychology-based neuro perfumer, Danielle Fleming.
More than 20 years ago, while studying psychology, Danielle discovered research exploring the effects of aroma on the mind and body. She became fascinated by the connection between our sense of smell and our emotions, memories and behaviors.
That curiosity led her from psychology into the world of scent.
She began studying the art and science of perfumery and creating scented products from her home kitchen. What started as experimentation eventually became her first fragrance company, producing eco-friendly personal care products, candles and fragrance.
The brand grew from Danielle's kitchen to stores, spas and retailers across the United States, Canada and Japan, including Whole Foods Markets, Hallmark stores, QVC, and Marriott and Ritz-Carlton spas.
But after nearly a decade, Danielle realized something.
She had become a "note-ologist."
And she wanted to do more than create scented products.
She wanted to help people discover scent for themselves.
And Noteology Was Born
Danielle and her husband, Mark, whom she met while they were both studying psychology in graduate school, created Noteology (pronounced NOTE-OLOGY or NOTE-AH-LOW-GEE) around a different way of thinking about fragrance.
The name says a lot about us.
NOTE + OLOGY
In perfumery, individual scents are called notes.
And -ology means the study of.
So you could say Noteology is the study of scent—but for us, it's really the study of you through scent.
What are you naturally drawn to?
What brings back a memory?
What makes you feel confident? Comforted? Energized? Sexy? Happy?
What smells like you?
Those are the questions that interest us.
We Don't Tell You What You Should Like
The fragrance industry loves rules.
Certain notes are for women. Others are for men. This is sophisticated. That's youthful. Wear this in winter. Wear that at night.
At Noteology, we're much more interested in your nose than the rules.
We believe fragrance is personal.
That's why whether you're shopping our collection or creating something completely your own, we encourage you to smell first and decide for yourself.
No fragrance personality required.
No expert vocabulary necessary.
No right answers.
If you love it, that's what matters.
From Wearing Fragrance to Creating It
Eventually, our philosophy led to something bigger than selling fragrance.
We wanted to put you on the other side of the perfume counter.
So Danielle developed Noteology's Custom Perfume Studio, an immersive experience where you sit at your own Perfumer's Organ and explore more than 50 individual scent notes.
You smell. You explore. You discover what you're drawn to.
Then, with guidance from one of our trained Scent Designers, your selections are transformed into a professionally proportioned fragrance that's completely your own.
Danielle is the co-inventor of the patented System for Creating Custom Fragrances behind our approach to personalized fragrance creation, protected by U.S. Patent Nos. 10,242,391 and 10,817,918.
And because your formula is registered with its own NOTE ID#, we can recreate your fragrance whenever you want it again.
You design it. We bring it to life.
Then We Brought the Experience to Candles
Because perfume isn't the only way scent becomes part of our lives.
Our Custom Candle Studio brings that same philosophy of exploration and creativity to home fragrance.
This time, you become the Chandler.
You'll explore more than 50 candle scents, create a custom blend, wick your vessels and hand-pour your own candles with guidance from our trained Chandlers.
Just like our custom perfumes, we save your candle formula so we can recreate it whenever you want more.
Perfume or candle, the idea is the same:
Don't just buy something scented. Discover what you love and make it yours.
We Make Fragrance & Candles, Too
While our Custom Studios let you become the creator, we're creators ourselves.
At Noteology, we develop our own fine fragrances, candles and scented products for the bath, body and home.
Our approach to creating them is rooted in the same philosophy that started this entire journey: scent has the ability to connect us to emotion, memory, people and place.
Some fragrances become part of your everyday routine.
Some remind you of someone.
Some simply make you feel ridiculously good every time you put them on.
We think all of those reasons are equally valid.
More Than 20 Years Later, We're Still Fascinated
A lot has changed since Danielle first started experimenting with fragrance in her kitchen.
Noteology has been named a Martha Stewart American Made Style Finalist, and our fragrances have been included in the official gift bags of the Primetime Emmy Awards.
We've created fragrances and candles, developed patented approaches to custom fragrance, and welcomed thousands of people into our Scranton studio to discover what happens when they're given permission to trust their own noses.
But the thing that started all of this hasn't changed.
We're still fascinated by scent.
We're still curious about why you love what you love.
And we still believe the best fragrance isn't necessarily the one everyone else is wearing.
It's the one that makes you feel something.
Discover Your Scent Story
We each have a story.
The places we've been. The people we love. The things we remember. The way we want to feel.
Scent has an extraordinary way of connecting us to all of it.
Whether you choose a fragrance we've created, design a perfume that's completely your own or pour a candle that makes your home smell exactly the way you want it to, we invite you to explore what scent means to you.
Because when you smell amazing, you feel amazing.
What's your scent story?
