The NOTEbook — science of scent

Are you bold and daring? Adventurous and sexy? Sweet and sophisticated? When we think about who we are, we think about the traits we love most in ourselves and how we want to feel when we wear a fragrance. After all, we’re all pretty amazing and have so many things to share! Choosing a signature fragrance is a similar experience. We think about who we are, what we love, and what we choose to share with the world. Do you want to turn heads when you walk into a room with a perfume that’s exotic and alluring? Radiate warmth and...

When you’re putting together your outfit for the day, for a big event, or any other kind of occasion, you usually spend a few moments thinking about how you’ll tie it all together. Shoes, bags, or jewelry can make everything work - but it’s that signature perfume that’s really the finishing touch! Fragrances for all occasions can make an appearance in your wardrobe as a staple piece, but like a staple, they can come in different shapes and sizes to suit your mood. A gorgeous skirt can be dressed up or down. A little black dress can wow with a...

 Head, shoulders, knees or toes - where exactly SHOULD you be wearing that signature scent? Sure, we all know that wrists and necks are favorite spots to apply a signature fragrance (Marilyn Monroe had the right idea!), but there are actually quite a few ways that you can enjoy your favorite perfume without being limited to your normal quick spritz and go routine. Do you remember the first time you applied a fragrance to your skin and how you did it? Most likely you were told by an influential figure in your life, “this is how you do it”...

It's morning. You’re ready to take on the day with a hot cup of coffee and your favorite creamer. You reach into the fridge to pull out your morning essentials: that decadent caramel elixir of life that makes your coffee cup sing...and your signature scent. No, really! Storing your perfume in a cool place like your refrigerator can be a great way to make it last longer. In fact, there are lots of ways that you can make your fragrance last longer through smarter perfume use and storage. Just like all of your other cosmetics and skin care favorites, perfume...

As you sip your morning coffee in bed, you catch a hint of your partner’s cologne as he dresses for the day - and your heart skips a beat. Your tummy growls as you pass a bakery, picking up the unmistakable fragrance of warm, freshly baked bread. As your coworker walks by your office, you can’t help but ask, “what is that gorgeous perfume she has on today?” These experiences are all the result of an important component of scent: sillage - and if you’ve never heard of it before (or have no clue how to pronounce it), don’t worry!...